Preventing burnout: why in-house teams thrive with external creative support
Preventing burnout: why in-house teams thrive with external creative support
April is Stress Awareness Month, making it the perfect time to highlight a challenge many charity and public sector marketing, design and comms teams face: burnout. With tight deadlines, high expectations and limited resources, in-house teams often find themselves stretched too thin.
As someone who’s spent years working in-house with teams under immense pressure, I know how easily burnout can sneak up. Long days spent juggling multiple projects, trying to keep up with constant changes, and feeling like you're always in firefighting mode can leave you creatively drained and mentally exhausted. I've been there - and I know how it feels to give everything you’ve got and still feel like you're running on empty.
The good news? Bringing in external support isn’t just a quick fix - it’s a long-term strategy for maintaining high-quality output while protecting your team’s wellbeing.
The warning signs of in-house team burnout
Your team might be experiencing creative fatigue if:
They’re juggling too many projects with no time for strategy or innovation.
Deadlines keep getting tighter, leading to last-minute rushes and reactive work.
Workloads are increasing, but the team size isn’t - causing stress and reduced creativity.
The quality of work is slipping due to pressure and exhaustion.
The solution: external creative support that works with (not against) your team
Rather than overloading your in-house team or pushing them towards burnout, strategic external support can help them work smarter, not harder.
Here’s how olio creative can lighten the load while keeping your brand voice and vision intact:
Expertise on demand – Need a fresh perspective? We bring years of experience in branding, web design, messaging, and social media strategy to support your team when they need it most.
Scalable support – Whether you need a one-off project or ongoing creative input, we tailor our services to fit your workload—helping you keep up without overwhelming your team.
High-quality execution – We’re here to elevate your brand’s content with expert copywriting, design, and digital strategy—so your in-house team can focus on bigger-picture goals.
Training & collaboration – We don’t just deliver work and disappear. We can also train your team in key areas, from social media strategy to crisis comms and messaging, helping them feel more confident and less stressed.
A smarter way to work
Avoiding burnout isn’t about doing less - it’s about doing the right things with the right support. By partnering with olio creative, your in-house team can focus on what they do best, while we handle the rest.
Feeling the pressure? Let’s chat about how we can support your team.
